Kim Meyer - Communications Filters/Evaluations

Filter for communcations (web, brochures, etc.):
  • Is it a tool, or is it just cool?
  • What problem is it solving?
  • What is the return on ministry?

Three Evaluations for Anything:
  1. Is it appealing? Why would another spend their time on or in this?
  2. Is it engaging?
  3. Is it helpful?

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