Brain Dump - Effective Communication

SUCCEsS (From Made to Stick):
Simple
Unexpected
Credible
Concrete
Emotional
Stories

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Make everything as simple as possible, but no simpler. - Einstein

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Preach your own sermons

• Dripping with your own blood, sweat, and tears
• Given for your place and time

Prepare on your knees (or your face)

Make it visual

• A movie
• Act it out
• Big pictures

Know your point

• Is it to transfer information?
• Or is it to bring about change?