Note that the following rule, per Mehrabian, applies to discerning whether one likes or dislikes a thing. Critics state that the rule cannot be expanded to public speaking and that the 7/38/55 numbers are imprecise.
The 7/38/55 Rule:
If there is any "incongruency" between words, vocal tone, or body language, the hearer gets more meaning from what they see than what they hear. 55% of meaning is derived visually, 38% from the vocal tone, and only 7% from the actual words.
Showing posts with label Communication. Show all posts
Showing posts with label Communication. Show all posts
Kim Meyer - Communications Filters/Evaluations
Filter for communcations (web, brochures, etc.):
Three Evaluations for Anything:
- Is it a tool, or is it just cool?
- What problem is it solving?
- What is the return on ministry?
Three Evaluations for Anything:
- Is it appealing? Why would another spend their time on or in this?
- Is it engaging?
- Is it helpful?
Bert Decker - The Preparation Triangle
What's my point?
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|..> What action do I want people to take?
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What's the benefit in it for them?
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|..> What action do I want people to take?
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What's the benefit in it for them?
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